Portfolio Analysis

As part of my Digital Media module I am required to submit a 1000-1500 word analysis of my existing portfolio pieces. 

  • Positions your portfolio as evidence of the professional profile that you have written for your blog. That is, you have made claims about yourself in your profile – how do these three pieces of professional work support the claims you made in your profile?

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Thought you knew PR?

As part of my Digital Media module I am required to write an evaluation of how the field of public relations is adapting to the digital media landscape

After reading Bekki’s take on PR’s adaption to the current digital media landscape – I thought I’d jump in and give my own view on the subject.

It’s no secret that these days everything is digital, sooner or later even the pen and paper will be obsolete, and PR is no stranger to this new development. It comes as no surprise then, that the field of Public Relations is evolving in time with this newly digital landscape and being pulled it from it’s more traditional roots.  I mean, it would be stupid not to follow this development. With over 3.4 billion internet users with a growth of 10% in the last year, this growth is seeing no chance of slowing down and organisations need to take advantage of this and we, as PR practitioners need to understand the potential such a widely spread and diverse platform holds.

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Seen Everywhere

As part of my digital media module I am required to write a critique of an organisation’s digital engagement strategy.

There’s no doubt that the way in which we have conversations is changing, due to the changing nature of information consumption. Consumers access multiple different touch points in order to make a decision, which is why it is so important that organisations adapt to this changing nature.

According to reports on digital usage in January 2016, over 2.3 billion people are using social media. From there, over 400 million people are active on Instagram, 320 million on Twitter with Snapchat coming 3rd having over 200 million active users. As easy as it would be for an organisation to just assume they can become active on social media and create connections, it is important that they realise they need to create compelling content.

The challenge is for an organisation to cut through the noise in order to engage with the relevant audience – with over 90 million tweets generated per day, this is not an easy task.

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